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Friday, August 27, 2010

What is link baiting? (Get proper introduction)

What really is link bait? It's something on your web site that reasons someone to link to you or Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Attempts to create link bait are frequently employed in the overall task of search engine optimization. Matt Cutts defines link bait as anything "... interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature.

Link baiting or linkbaiting is the latest buzz word in the SEO world and has come to be the preferred way to natural link building. Link baiting has become an accepted form of link building in the search engine marketing world, as producing content which attracts interest is one of the building blocks of the Internet. Link Baiting is the practice of creating content interesting, funny, shocking, or smart which other bloggers and publishers will ready link to you.

One way to create link bait is to get ranked well for phrases that will become popular in the future. As I sit here writing this article, the term "link bait" might be a good target if you're in the search engine marketing industry. By searching in Google for the following "link bait" you can determine about how many web pages on the internet are targeting that search phrase. You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns.

Here is a list of ideas where we can easily generate and get benefit from link baiting:

  • Make a valuable resource (lists, special reports, history of, how to, etc.)
  • Build a useful tool
  • Write an interesting article
  • Run a newsworthy ‘event’ such as a contest
  • Be the first in doing something on the internet
  • Write something controversial
  • Be the first to write the latest news in your niche
  • Write some funny humor
  • Make an interesting picture
  • Be the first to research and document something
  • Make a tool that others can put on their sites but that links to you
  • Make a joke about a known person
  • Write an outrageous theory and back it up with logics
  • Give something valuable for free
  • Become an expert in your niche and write valuable information